I was notified by a friend that H&M would be relaunching their flagship store today on Oxford Street, with a total of 4 levels of fashion (and underground level for menswear), not to mention the massive sign that was plastered against the store as I walked past it during the week, which said that doors will open at 1pm and that there would be 25% discount for the first 500 customers. The whole store was filled with music, DJ sets, a piano set, freebies such as sweets and Vita Coco drinks, and a lot of friendly staff on hand to help or seen having a good time themselves. There was also a photo-booth for customers set with a 'wind' function for that glamour look (click on photos for better quality).
The DJ sets and activities will continue on throughout the weekend so if you're around it is definitely worth it to have a look and join in the festivity! Once we got our head around the new store we shopped from the top floor down, I bought a few pieces but most of it was lingerie so I won't put up a haul post :)
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